The New Era of Skiing and Snowboarding

1080 is an Austrian freeride ski, board, and outerwear brand newly founded in 2021/22. It was conceived and developed in Sankt Johann in Tirol by a few young freeskiers and snowboarding friends. In the midst of several challenging years, as the world grappled with the effects of the pandemic, a spark of innovation was ignited. From this adversity emerged a brand that would forever change the ski and snowboard industry: 1080.