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1080 is an Austrian freeride ski, board, and outerwear brand newly founded in 2021/22. It was conceived and developed in Sankt Johann in Tirol by a few young freeskiers and snowboarding friends. In the midst of several challenging years, as the world grappled with the effects of the pandemic, a spark of innovation was ignited. From this adversity emerged a brand that would forever change the ski and snowboard industry: 1080.
Don't make life too complicated, ride 1080!
DON'T MAKE LIFE TOO
COMPLICATED,
RIDE 1080!
The 1080 turn (turning around your axis three times during a jump) is central to the founders as a symbol of everything that freeriding is about: snow, fun and a feeling of complete freedom!